Entries in Web Marketing (3)


If Your Site Has Flash...

We've designed a few websites here and there, and they range from the simple and informative to sites with flash and video.  We try our best to make sure that the sites we design are specifically purposed for our clients, so they aren't paying for features they don't need and their site visitors won't use.  We also try to steer our clients clear of site elements that may be a detriment to their optimization or simply an annoyance for users (hello, splash pages!! If you've still got a splash page on your site, get rid of it.  Like, now...)

There's been an ongoing debate in the development world for the last 3-4 weeks revolving around Apple technology and Adobe software.  You can read a few articles about the issues here, and also see the letter that Apple CEO Steve Jobs penned in April regarding Adobe software.

Here's the long and short of it:  Flash, an Adobe product, doesn't function on iPhones, iPods and iPads.  Rather, it might function fine, but Apple doesn't allow Flash on these products. 

So, if you have a website, you need to be aware that when your website is accessed with an iPhone, iPod or iPad, any Flash elements will not be visible to these users.  This means that you have a decision to make. 

  • You could remove all Flash elements so that your site is functional for all users (but this is undesireable to a lot of site owners since most paid a pretty penny for the Flash functionality.)
  • You could do nothing.  If Flash is just an aesthetic part of your site and doesn't affect functionality, a user accessing your site with an iPod, iPad or iPhone won't really notice that the Flash is 'missing'. 
  • If you're running a huge site, some organizations have opted to create alternate pages that appear when an iPod, iPad or iPhone operating system is detected.
  • Or, as Steve Jobs suggests, you could utilize HTML5, CSS and JavaScript for your site programming.  Jobs says:

HTML5, the new web standard that has been adopted by Apple, Google and many others, lets web developers create advanced graphics, typography, animations and transitions without relying on third party browser plug-ins (like Flash).

If your site functionality relys heavily on Flash, now is the time to start thinking about a game plan.  If you have Google Analytics installed on your site, you can actually dig down and determine how much of your site traffic is accessing your site via iPad, iPod or iPhone.  For assistance in finding this information within your analytics reports, shoot us an email or give us a call.


Analytics for Your Website

So you've got a website.  Great!  Congratulations!  You and a billion other businesses have made a great first step!

Sarcasm aside, whoever told you that having a website created on just sitting out there online will bring you new business was crazy.  It just doesn't work that way.  In fact, the website launch is just the beginning.

Step TWO is figuring out how to leverage your website to get more business.  So, very simply, you need to know who's coming to your site.  Who are they?  How often do they visit?  How much time are they spending there?  How did they find you?  All of this information gives you clues on how to market your website.

You can get all of this information for FREE.  Just go to:  http://www.google.com/analytics/

Get started by clicking on the "Sign Up Now" link in the blue box in the upper right corner.  Google Analytics will walk you through some somewhat simple steps to install Analytics on your site.  (If you're daunted by this process, you can certainly hire a consultant to take care of all the nitty-gritty for you...  hint, hint...)

Once you've installed Analytics, you'll have access to a whole bunch of information that you won't have a clue how to use.  The basic Dashboard will give you an idea if your web traffic is going up or down, but beyond that, what do you do?  Check out this Google Analytics Cheatsheet.  This will take you through some basic know-how and also show you how to use some pretty cool tricks.


Web Advertising Overtakes TV in UK

Long gone are the days when savvy entrepreneurs yearn to be able to afford TV advertising... well, maybe not quite- TV will always have it's place in our market, as long as the good 'ole boob tube is around.  (Although, Tivo and DVR is making the TV ad medium much less desireable...)  However, this article announces that in the UK, Web spending has overtaken TV in advertising spending.

If you're still stuck in the dark ages, thinking TV advertising is the way to go for your business, hop onboard the 21st century express!  All of the following are great ways to start using the web to advertise your business:

- Pay-per-Click advertising

- Search Engine Optimization

- Twitter

- LinkedIn

- Facebook

- Digg

- YouTube

- Blogging

These are just a few folks!!  Most of what I mentioned above has a free or DIY aspect, making web marketing not only essential, but inexpensive in comparison to TV!  You can get in trouble online if you don't know what you're doing- just yesterday, I had a client who managed to delete his entire blog without realizing what he was doing!  If you need help, we're just one of many experts out there who can advise you on a simple web marketing plan.  Welcome to the 21st centuty!