Entries in Web Content (2)

Wednesday
Apr142010

FLC at Pubcon

I've been at Pubcon South 2010/ Dallas today, and will be here again tomorrow, learning cool new ninja tricks to help my clients' businesses.  Pubcon is an amazing conference with emphasis on SEO, social media and a bunch of other dorky stuff.

I wanted to share some cool advice that I've received thus far today, because I'm filled to brim and about to burst with great ideas.

From Ted Ulle with Converseon, an awesome point was made.  He said that too often, companies design their websites like applications.  There's a difference between websites and applications.  Application users are willing to LEARN about an application because they purchased it.  Your website users are NOT willing to take time to learn how to use your website.  It's ridiculous to think that a user would spend more than 5-10 seconds looking for information when they could very easily go to your competitor's site and have a much better experience. 

Additionally, you should never design a website for YOUR use.  Rather, design your site for your user.  Bring in a few random folks, treat them to a cup of coffee and ask questions.  "If you were trying to find a widget, where would you look on my site for information about said widget?"  "Oh really?  You'd look under 'Products' instead of 'Services'?"  Once you figure out how someone completely unrelated to your business would use your site, you'll have a much better idea of how your site information architecture should flow.

Another really good thought was from Scott Stratten of Un-Marketing.  His point was that you should not have a presence within the social media conversation if you don't want to or intend to be present.  That is to say that you should NOT have a Twitter account, or a Facebook page or a blog, if you do not use them.  Nothing looks worse than someone happening upon or finding your blog and discovering a single three line post from 2 years ago.  This is the equivalent of you shrugging your shoulders and saying "Eehhh.  I really don't care that much to communicate with this potential customer."

Looking forward to sharing more about what I learn here!  To follow my ongoing tweets about what's happening here at Pubcon, check out the Fresh Look Creative tweet feed here.

Wednesday
Feb242010

Copy & Paste: an SEO NO-NO

I'm an SEO ninja, in case you didn't know.  I've been doing quite a bit of research lately, figuring out the ever-evolving, seriously convoluted world of search engine optimization.  And here's what I've figured out- there's a heck of a lot of stuff out there that affects how your site is ranked on Google and other search engines. 

If you are dying to know all my serious ninja moves, you're going to have to pay me to go all Jackie Chan on your site, but here's my free tip of the day:

Don't repeat content on multiple domains.

Sounds pretty simple, right?  Well, apparently not.  One of the clients that I'm working with has three different websites that draw quite a bit of traffic.  My job is to get in there and make the sites work even harder, and as I was digging through every inch of his content, I got some serious deja vu.  I was reading the same stuff over and over again.  To save time and effort, (let's face it, we all have to find some shortcuts somewhere) my client had copy & pasted content from one website over to another one of his sites.

Big no-no.  To Google, you're (A) Not adding any value with your site since Google's already read this on one of your other sites, and (B) Google doesn't love plagiarism.  (I actually don't know about that last part.  I'm just guessing that this is one of the ways they prevent people from being rewarded for stealing content from other's sites.)  Makes sense, though, right?

So, yeah, it stinks- if you have several domains that cover similar topics, you might be tempted to copy and paste.  DON'T!!  Remember, in SEO, content is king- original content, that is. ;-)