Entries in Twitter (4)

Wednesday
Apr142010

FLC at Pubcon

I've been at Pubcon South 2010/ Dallas today, and will be here again tomorrow, learning cool new ninja tricks to help my clients' businesses.  Pubcon is an amazing conference with emphasis on SEO, social media and a bunch of other dorky stuff.

I wanted to share some cool advice that I've received thus far today, because I'm filled to brim and about to burst with great ideas.

From Ted Ulle with Converseon, an awesome point was made.  He said that too often, companies design their websites like applications.  There's a difference between websites and applications.  Application users are willing to LEARN about an application because they purchased it.  Your website users are NOT willing to take time to learn how to use your website.  It's ridiculous to think that a user would spend more than 5-10 seconds looking for information when they could very easily go to your competitor's site and have a much better experience. 

Additionally, you should never design a website for YOUR use.  Rather, design your site for your user.  Bring in a few random folks, treat them to a cup of coffee and ask questions.  "If you were trying to find a widget, where would you look on my site for information about said widget?"  "Oh really?  You'd look under 'Products' instead of 'Services'?"  Once you figure out how someone completely unrelated to your business would use your site, you'll have a much better idea of how your site information architecture should flow.

Another really good thought was from Scott Stratten of Un-Marketing.  His point was that you should not have a presence within the social media conversation if you don't want to or intend to be present.  That is to say that you should NOT have a Twitter account, or a Facebook page or a blog, if you do not use them.  Nothing looks worse than someone happening upon or finding your blog and discovering a single three line post from 2 years ago.  This is the equivalent of you shrugging your shoulders and saying "Eehhh.  I really don't care that much to communicate with this potential customer."

Looking forward to sharing more about what I learn here!  To follow my ongoing tweets about what's happening here at Pubcon, check out the Fresh Look Creative tweet feed here.

Monday
Apr122010

Sacrificing for Social Media Glory

We design logos.  Did you know that?  We're a marketing company, so maybe you just assumed that we offered this service.  Well, you assumed correct!  We've done our share of brand creation, but this is not a blog post about OUR brand creation services, so read on...

We've started doing some work for a client who's number one goal is to get his company's site to the top of Google for a certain keyphrase.  This is a marathon, not a sprint, and we continue to look for ways to edge closer and closer to this goal.  One of our first initiatives was to integrate social media for this client.  Google now indexes Facebook and Twitter postings, so it was important for our client to be found in these places.

About a month ago, I discovered an opportunity for a client that made me both jump for joy and swallow my pride.  You may have heard of the innovative company I Wear Your Shirt (I actually blogged about these guys many months ago...)  Very simply, you send them your shirt, and they wear it.  Well, maybe not that simply: you pay them to wear it.  And then they blog about it, Tweet about it, create video posts about it, etc.  As I've told you before, I love good ideas.  And this was a great one.  In March, I Wear Your Shirt partnered with two designers and launched I Design Your Logo.  Aside from the fact that I wished I'd thought of the idea, I was ecstatic. 

We'd just started working with For Sale By Owner Homes, a flat fee MLS listing company, and this was a great way to increase their social media impact AND get a new logo designed for them.  Also incredibly intriguing is the pricing structure used by both I Wear Your Shirt and I Design Your Logo.  You would pay $2 on the first fiscal day, and the price increases by $2 each day.  So, we paid $86 for today, April 12 (I Design Your Shirt's fiscal year started on March 1.)

Since uploading the new For Sale By Owner Homes logo to the web about an hour ago, they've written a blog post about the new look, tweeted about the logo to their 511 followers and posted a link on Facebook to their 224 (and growing) fan base.

Aside from getting backlinks in new, highly-ranked places, by client will also get exposure to hundreds of new potential customers.

Search for unique ways to get out your message, and opportunities to piggyback on the hype or good ideas of someone else.  Even though I didn't think of this cool company idea, my client will benefit greatly from it.  And, if you don't mind, head on over to I Design Your Logo, and let everyone know what you think of our client's new logo.

Friday
Nov202009

More Customers This Holiday Season

I found this fantastic article on Mashable, a social media news site.

This article details how you as a small business owner can use your own social media presence, be it on Twitter, Facebook or your blog, to build excitement and get more customers this holiday season. 

So many of us share news and information via these mediums, but savvy customers have started looking for great deals here too.  Why not offer a very special bargain to folks who follow you via Twitter?  Why not reward people who are fans of your business on Facebook the deal of the season?  Remember, in store is not the only place people should be talking about you, and you should fan the flame.

Read this article, and your business will benefit this holiday season.

Thursday
Sep242009

They're Paying You to Do WHAT?!?!

I just read about this guy in Entrepreneur magazine.

People pay him to wear their organization's shirt.  No, I'm actually not kidding.  He'll wear your shirt and then utillize social media to get the word out.  Again, I'm actually not kidding.  One of the cool things about this guy's idea is his payment schedule.  If he wears your shirt on the first day of the year, it costs you $1.  If he wears your shirt on the last day of the year, it costs you $365.  He'll make about $70K this year.  No, I'm actually not kidding.

This is the perfect example of doing something different and innovative, and just putting it out there.  While I don't really know HOW he got started, I imagine it was something along the lines of "Hey dude.  Will you pay me $1 to wear your t-shirt?" and his buddy was like "Yeah, okay.  Whatever.  Here's $1."  Or something like that...

The thing is, this could have been a flop.  It could have gone no where, and quite frankly, it would have gone no where if it weren't for social media.  This guy has over 18,000 devoted Twitter followers who care what shirt he's wearing.  Social media is here to stay, and it's time you get on board.  

Do something different today, and put it out there!