Entries in Social Media (7)


Facebook Facts You Didn't Know

Facebook: What You Probably Didn't Know
[Source: Online PhD Programs for MashableMashableMashable.com]


FLC at Pubcon

I've been at Pubcon South 2010/ Dallas today, and will be here again tomorrow, learning cool new ninja tricks to help my clients' businesses.  Pubcon is an amazing conference with emphasis on SEO, social media and a bunch of other dorky stuff.

I wanted to share some cool advice that I've received thus far today, because I'm filled to brim and about to burst with great ideas.

From Ted Ulle with Converseon, an awesome point was made.  He said that too often, companies design their websites like applications.  There's a difference between websites and applications.  Application users are willing to LEARN about an application because they purchased it.  Your website users are NOT willing to take time to learn how to use your website.  It's ridiculous to think that a user would spend more than 5-10 seconds looking for information when they could very easily go to your competitor's site and have a much better experience. 

Additionally, you should never design a website for YOUR use.  Rather, design your site for your user.  Bring in a few random folks, treat them to a cup of coffee and ask questions.  "If you were trying to find a widget, where would you look on my site for information about said widget?"  "Oh really?  You'd look under 'Products' instead of 'Services'?"  Once you figure out how someone completely unrelated to your business would use your site, you'll have a much better idea of how your site information architecture should flow.

Another really good thought was from Scott Stratten of Un-Marketing.  His point was that you should not have a presence within the social media conversation if you don't want to or intend to be present.  That is to say that you should NOT have a Twitter account, or a Facebook page or a blog, if you do not use them.  Nothing looks worse than someone happening upon or finding your blog and discovering a single three line post from 2 years ago.  This is the equivalent of you shrugging your shoulders and saying "Eehhh.  I really don't care that much to communicate with this potential customer."

Looking forward to sharing more about what I learn here!  To follow my ongoing tweets about what's happening here at Pubcon, check out the Fresh Look Creative tweet feed here.


Sacrificing for Social Media Glory

We design logos.  Did you know that?  We're a marketing company, so maybe you just assumed that we offered this service.  Well, you assumed correct!  We've done our share of brand creation, but this is not a blog post about OUR brand creation services, so read on...

We've started doing some work for a client who's number one goal is to get his company's site to the top of Google for a certain keyphrase.  This is a marathon, not a sprint, and we continue to look for ways to edge closer and closer to this goal.  One of our first initiatives was to integrate social media for this client.  Google now indexes Facebook and Twitter postings, so it was important for our client to be found in these places.

About a month ago, I discovered an opportunity for a client that made me both jump for joy and swallow my pride.  You may have heard of the innovative company I Wear Your Shirt (I actually blogged about these guys many months ago...)  Very simply, you send them your shirt, and they wear it.  Well, maybe not that simply: you pay them to wear it.  And then they blog about it, Tweet about it, create video posts about it, etc.  As I've told you before, I love good ideas.  And this was a great one.  In March, I Wear Your Shirt partnered with two designers and launched I Design Your Logo.  Aside from the fact that I wished I'd thought of the idea, I was ecstatic. 

We'd just started working with For Sale By Owner Homes, a flat fee MLS listing company, and this was a great way to increase their social media impact AND get a new logo designed for them.  Also incredibly intriguing is the pricing structure used by both I Wear Your Shirt and I Design Your Logo.  You would pay $2 on the first fiscal day, and the price increases by $2 each day.  So, we paid $86 for today, April 12 (I Design Your Shirt's fiscal year started on March 1.)

Since uploading the new For Sale By Owner Homes logo to the web about an hour ago, they've written a blog post about the new look, tweeted about the logo to their 511 followers and posted a link on Facebook to their 224 (and growing) fan base.

Aside from getting backlinks in new, highly-ranked places, by client will also get exposure to hundreds of new potential customers.

Search for unique ways to get out your message, and opportunities to piggyback on the hype or good ideas of someone else.  Even though I didn't think of this cool company idea, my client will benefit greatly from it.  And, if you don't mind, head on over to I Design Your Logo, and let everyone know what you think of our client's new logo.


"Sweet" PR

I love innovative, "fresh" ideas.  There's nothing like finding a really cool brand promotion that someone's thought of to really excite the marketing mind.

Dunkin' Donuts has done just that. **

**Please note that a lot of my post details/ facts have been pulled from Mashable's post where I discovered this cool promotion.**

Last year, Dunkin' Donuts implemented a "Create Dunkin's Next Donut" promotion that saw a lot of activity.

- 130,000 “Create Dunkin’s Next Donut” donut submissions

- 218,000 total donuts created

- 25,000 donuts posted to Facebook. 

- 174,000 votes

- 269,000 more donuts created after the promotion was over

That last stat is especially interesting and proves that even without the promise of a big prize, the company has hit on something that its customers absolutely love to do.

For Dunkin's 60th Anniversary, they're doing the promotion all over again.

Here's the thing- Dunkin's done a really top-notch job at a number of things.  Remember, they were a has-been sinking ship brand not too long ago.  With a serious marketing budget, new influx of healthy options added to their menu and a revitalization of franchises, Dunkin' is making its way back to household name.  For an antiquated company (this is their 60th year), they've done what a lot of (ahem) mature companies have not- taken advantage of social media and viral marketing.  Actually, with all the gadgets out there today, this really isn't difficult for ANY company to do, if you know your way around a computer and the Internet.

So, what's to stop you from doing something like this?  What's to stop you from coming up with a way to engage your customers and creating a buzz for your own business?  It may not be creating a new product...  What if you capitalized on your customer's social conscience and asked them to join you for a well-publicized community service project?  What if you played to people's cost-conscious attitudes in this supposed economic downturn and highlighted some DIY aspects of your business?  

There's a million ways to get out there and sell your company without really selling your company.  Create a buzz!  (And create a donut while you're at it- you could win $12K!!!)  Check out the YouTube video explaining the Dunkin' promotion...



More Customers This Holiday Season

I found this fantastic article on Mashable, a social media news site.

This article details how you as a small business owner can use your own social media presence, be it on Twitter, Facebook or your blog, to build excitement and get more customers this holiday season. 

So many of us share news and information via these mediums, but savvy customers have started looking for great deals here too.  Why not offer a very special bargain to folks who follow you via Twitter?  Why not reward people who are fans of your business on Facebook the deal of the season?  Remember, in store is not the only place people should be talking about you, and you should fan the flame.

Read this article, and your business will benefit this holiday season.