Entries in SEO Consultation (3)

Thursday
Mar182010

YouTube the New Google?

It was announced last week that YouTube is the #2 most searched site, second only to Google.  What does this mean for you, as an entrepreneur?  Well, it means that a LOT of people are going to YouTube to search for answers/ content.  More so than Yahoo or Bing, or any other search engine for that matter. 

So, it's high time you introduced some video content for your business.  Actually not as hard as it might have once been, video content is a high priority for those businesses who desire to be found online.  There are a number of video production companies out there who specialize in video for web, or you can delve into online do-it-yourself.  If you search on YouTube, you'll find quite a lot of crap.  So, you just have to make a relevant, content-rich, less crappy video. 

Once this information came out about YouTube being so highly searched, I was charged with the task of getting one of my clients on YouTube.  For Sale by Owner Homes already had videos on their site, as a lot of folks do, so we just had the team that created the videos combine several of the short clips into six informative YouTube-ready videos.

Take a look at one of their videos:

This is a great example of offering relevant, informative information while still promoting your business.  Not a straight up commercial, but you'll find the company's contact information subtly on the screen. 

Adding videos to YouTube is quite easy- don't forget to add a title, description and tags for your video to make it easily found.  These will affect your video's ranking on YouTube initially, but your ranking will ultimately be driven by incoming links, number of comments, subscribers to your YouTube channel, views of your video and number (and quality) of sites that host your video outside of YouTube.

Wednesday
Feb242010

Copy & Paste: an SEO NO-NO

I'm an SEO ninja, in case you didn't know.  I've been doing quite a bit of research lately, figuring out the ever-evolving, seriously convoluted world of search engine optimization.  And here's what I've figured out- there's a heck of a lot of stuff out there that affects how your site is ranked on Google and other search engines. 

If you are dying to know all my serious ninja moves, you're going to have to pay me to go all Jackie Chan on your site, but here's my free tip of the day:

Don't repeat content on multiple domains.

Sounds pretty simple, right?  Well, apparently not.  One of the clients that I'm working with has three different websites that draw quite a bit of traffic.  My job is to get in there and make the sites work even harder, and as I was digging through every inch of his content, I got some serious deja vu.  I was reading the same stuff over and over again.  To save time and effort, (let's face it, we all have to find some shortcuts somewhere) my client had copy & pasted content from one website over to another one of his sites.

Big no-no.  To Google, you're (A) Not adding any value with your site since Google's already read this on one of your other sites, and (B) Google doesn't love plagiarism.  (I actually don't know about that last part.  I'm just guessing that this is one of the ways they prevent people from being rewarded for stealing content from other's sites.)  Makes sense, though, right?

So, yeah, it stinks- if you have several domains that cover similar topics, you might be tempted to copy and paste.  DON'T!!  Remember, in SEO, content is king- original content, that is. ;-)

Friday
Jan082010

StumbleUpon- What is it?

Have you heard of StumbleUpon?  I think I'd heard the term, or read about it somewhere, maybe two times before yesterday.  Here at Fresh Look Creative, we're gearing up to offer our clients some more intricate services in the way of Social Media Management, SEO Consultation & Execution, etc.  So I've been doing a lot of research about different online tools.  Yesterday, I read an article regarding StumbleUpon.  I've pulled a lot of this information directly from Ian Lurie's article, and you can click the link above to read it in full.

What is StumbleUpon?

is half site, half toolbar. You create an account online, then download their toolbar. From then on, you can give sites you visit a 'thumbs up' or a 'thumbs down':

By clicking on the "Stumble!" button, StumbleUpon will direct you to sites it thinks you might like, according to the interests you indicated you have when you created your StumbleUpon page.  By using the like & dislike buttons, StumbleUpon learns what you do and don't like, and uses that information when you're Stumbling.
You can add friends, see the sites they like, and comment on the sites you stumble.  You also get your own page.  Be warned, however, that this is an EXTREMELY addictive tool!!  Download the tool bar and click the 'Stumble!' button.  I spent over an hour doing this because I couldn't wait to see where it would take me next!!
While links from StumbleUpon.com don't help with SEO, (in order to prevent spammers from overrunning the site) it CAN help generate traffic for your site.  If lots of people give a website or page a thumbs up in a short time period, the 'Stumble!' button will display that site more and more often. That generates a snowball effect: More folks see the site, more folks vote on it, it shows more frequently, it gets more traffic, and so on.
How StumbleUpon Builds Links
Some of the traffic generated will be high quality.  Now, I'm new to this, but check out how Ian's traffic grew in relation to his StumbleUpon activity (this section is taken directly from Ian's article):
March 19th, I started seeing a huge influx of StumbleUpon traffic. Within a few days I'd received nearly 7500 visits from toolbar users:
My Technorati links surged a few days later:

And my Yahoo! inlinks surged almost exactly 4 weeks later.

I checked against 12 other bursts of traffic from StumbleUpon over the last year. Same pattern: Surge in traffic, then surge in Technorati and Bloglines links immediately, and a surge in Yahoo! links within 4 weeks.

Because using StumbleUpon frequently can mean more links, you will have more success in the search engines and possibly a lot more folks talking about you.  IT only takes about 5 minutes to set it up, and it's well worth it.

Using StumbleUpon

1. Download the StumbleUpon toolbar

2. Stumble stuff you like about 10 minutes per day

3. 'Friend' people who share similar browsing interests.

4. Stumble your own stuff if you think it's worthy.

On that last note, do NOT try to spam StumbleUpon.  Don't ask 100 of your best friends to do it either.  The filters are set to catch this sort of thing, and you can find yourself banned.  Follow these steps and you'll be building some strong traffic and links.