Entries in Google Analytics (2)


Google vs. Bing and Yahoo

I have a confession.  I'm a Google addict.  There's really no cure- I Google just about everything.  Seems everyone else is afflicted as well, so I haven't really considered this a problem.  Until yesterday.

Let's back up- with the emergence of Bing, we digital marketers had another search engine to worry about.  To tell the truth, I've watched my analytics and really not seen any action on the Bing front.  So when clients and I would discuss different search engines, I didn't fight their mindset that as long as we optimized a site for Google, we'd be fine.

´╗┐But we've known that Yahoo and Bing will be merging at some point, and upon viewing this video, which details why we need to start thinking about Bing searches, I decided to take a deeper look.  I've pulled statistics for one of my client's sites to show you what I found.

  Visits Pages/ Visit Avg. Time on Site Bounce Rate Overall % of traffic
Google 5,728 3.07 3:24 42.98% 55.69%
Yahoo! 273 2.85 3:33 58.24% 2.65%
Bing 302 3.7 4:16 31.46% 2.94%


This is a glimpse at our client's traffic directly from search engines for the month of June.  You'll see that Google definitely drives the significant traffic. 

However, take a look at the Pages/ Visit column for Bing.  You'll see that more of the site's pages on average are viewed by Bing visitors.  Additionally, look at the Avg. Time on Site for Bing.  Visitors directed to this site from Bing are spending more time on the site.  Does this mean that Bing is catering to more serious shoppers?  Better researchers?  All I know is that I want visitors to spend as much time as possible on my client's site- they're more likely to make a purchasing decision that way! 

One other interesting statistic- look at the Bing Bounce Rate.  It is significantly less than both the Google and Yahoo bounce rate.

I'll show you one other example from a different website.

  Visits Pages/ Visit Avg. Time on Site Overall % of traffic
Google 3,111 2.07 1:21 25.32%
Yahoo! 268 2.38 1:17 1.86%
Bing 2,828 2.32 1:01 19.66%


This one shocked me a bit.  These are search engine statistics from the last year (June 26, 2009-June 25, 2010).  Look at the Visits number!  The Bing visits for this site almost match those of Google!!  While the other statistics aren't quite as significant, all of the other sites that I examined had only 3.65-4.2% of their overall web traffic from the last year coming from Bing, and this site is rocking it at 19.66%!! 

While research is still emerging about Bing SEO, I'm certainly convinced that it's no longer appropriate to brush Bing aside.  Let me know if you have questions about how you can dive into your analytics to discover what Bing's doing with your site.


Analytics for Your Website

So you've got a website.  Great!  Congratulations!  You and a billion other businesses have made a great first step!

Sarcasm aside, whoever told you that having a website created on just sitting out there online will bring you new business was crazy.  It just doesn't work that way.  In fact, the website launch is just the beginning.

Step TWO is figuring out how to leverage your website to get more business.  So, very simply, you need to know who's coming to your site.  Who are they?  How often do they visit?  How much time are they spending there?  How did they find you?  All of this information gives you clues on how to market your website.

You can get all of this information for FREE.  Just go to:  http://www.google.com/analytics/

Get started by clicking on the "Sign Up Now" link in the blue box in the upper right corner.  Google Analytics will walk you through some somewhat simple steps to install Analytics on your site.  (If you're daunted by this process, you can certainly hire a consultant to take care of all the nitty-gritty for you...  hint, hint...)

Once you've installed Analytics, you'll have access to a whole bunch of information that you won't have a clue how to use.  The basic Dashboard will give you an idea if your web traffic is going up or down, but beyond that, what do you do?  Check out this Google Analytics Cheatsheet.  This will take you through some basic know-how and also show you how to use some pretty cool tricks.