« FLC at Pubcon | Main | Customers Always Right? »
Monday
Apr122010

Sacrificing for Social Media Glory

We design logos.  Did you know that?  We're a marketing company, so maybe you just assumed that we offered this service.  Well, you assumed correct!  We've done our share of brand creation, but this is not a blog post about OUR brand creation services, so read on...

We've started doing some work for a client who's number one goal is to get his company's site to the top of Google for a certain keyphrase.  This is a marathon, not a sprint, and we continue to look for ways to edge closer and closer to this goal.  One of our first initiatives was to integrate social media for this client.  Google now indexes Facebook and Twitter postings, so it was important for our client to be found in these places.

About a month ago, I discovered an opportunity for a client that made me both jump for joy and swallow my pride.  You may have heard of the innovative company I Wear Your Shirt (I actually blogged about these guys many months ago...)  Very simply, you send them your shirt, and they wear it.  Well, maybe not that simply: you pay them to wear it.  And then they blog about it, Tweet about it, create video posts about it, etc.  As I've told you before, I love good ideas.  And this was a great one.  In March, I Wear Your Shirt partnered with two designers and launched I Design Your Logo.  Aside from the fact that I wished I'd thought of the idea, I was ecstatic. 

We'd just started working with For Sale By Owner Homes, a flat fee MLS listing company, and this was a great way to increase their social media impact AND get a new logo designed for them.  Also incredibly intriguing is the pricing structure used by both I Wear Your Shirt and I Design Your Logo.  You would pay $2 on the first fiscal day, and the price increases by $2 each day.  So, we paid $86 for today, April 12 (I Design Your Shirt's fiscal year started on March 1.)

Since uploading the new For Sale By Owner Homes logo to the web about an hour ago, they've written a blog post about the new look, tweeted about the logo to their 511 followers and posted a link on Facebook to their 224 (and growing) fan base.

Aside from getting backlinks in new, highly-ranked places, by client will also get exposure to hundreds of new potential customers.

Search for unique ways to get out your message, and opportunities to piggyback on the hype or good ideas of someone else.  Even though I didn't think of this cool company idea, my client will benefit greatly from it.  And, if you don't mind, head on over to I Design Your Logo, and let everyone know what you think of our client's new logo.

References (4)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    Response: bestessays uk
    Its main concept to show yourself fresh. There we are too much busy in our daily routine life that freshness becomes disappearing from our life. We are working on it and show the procedure and guideline for fresh mood and look. This refreshes our mind daily life and mood. This works ...
  • Response
    Response: instagram wedding
  • Response
  • Response
    Response: sims 4 cheats

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>